ADIDAS X SIMPSONS

We teamed up with adidas Originals to launch their latest Simpsons collaboration, celebrating the iconic TV show’s beloved characters and settings with collectible footwear and apparel.  First, we concepted and produced campaign content that paid tribute to the show’s enduring legacy. Then we created a sensorial retail experience in Times Square that invited fans to step into the world of Springfield.

OPPORTUNITY

Sneaker drops no longer command the organic hype they once effortlessly generated, but in the collaboration of these two iconic brands, we saw an opportunity to tap into the deep reservoirs of nostalgia and fandom associated with both. In a year where consumers were obsessed with experience, we were able to leverage the products’ collectibility and transcend the ordinary to make this sneaker release an attention-grabbing, immersive, memorable, and sensorial event of experiential learning.

INSIGHT

Gen Z doesn’t follow the traditions of sneaker collector culture—waiting in line for product drops, just to protect them in sterile white environments, locked away behind glass cases. Younger generations crave a tactile, lived-in experience that aligns with their expressive, joyful identities. They embrace a culture that thrives on collectibles, maximalism, cluttercore aesthetics, and unbridled self-expression.

CREATIVE DIRECTOR CARINNE URRUTIA
ART DIRECTOR RICKY YOUNG
DESIGN DIRECTION MADISON BRACKEN
COPYWRITER AARON KEENE
DESIGNER: EMMA WISEMAN
STRATEGY: SYDNEY MADGE
PRODUCTION JENNY VOLIDARSKY + ANNIE STUTZMAN
SET + PROP DESIGN TODD DAVIS
AGENCY HAPPYLUCKY

STEP INTO SPRINGFIELD PHOTOSHOOT

PHASE ONE

Each set was created to immerse viewers in Springfield iconography, paying homage to the iconic characters and settings the Simpsons products represent.

Set design put product first while crafting a visual narrative full of Simpsons paraphernalia that created a sense of collectibility and fostered a deeper connection between the kicks and the animated universe that inspired them.

RETAIL BUILD OUT AND ACTIVATION

PHASE TWO

We honed in on this collaboration's exclusivity and limited-edition allure with paraphernalia visitors could taste, touch, and collect—the very stuff that keeps hype alive long after the event.

This wasn’t your run-of-the-mill release; it was a curated sensorial experience with free donuts, thematic photo opportunities, and exclusive in-store giveaways.