ADIDAS ULTRABOOST 20
Challenging the Ultraboosts association with pure athleticism, this campaign is a blend of sport and style which captures the shoe as a lifestyle statement for young adults. An intersection of performance and fashion these images portray the UB20’s seamlessly fitting into the daily lives of active-minded individuals. Cultivating a visual journey where sport meets style.
CREATIVE LEAD CARINNE URRUTIA
PHOTOGRAPHER CULLY WRIGHT
PRODUCTION COMPANY HIVE PRODUCTIONS
ROLE CREATIVE + ART DIRECTION
AGENCY HAPPYLUCKY
