TITLE XI
In commemorating the 50th anniversary of Title IX, adidas partnered with us to unveil their groundbreaking, first-ever class of all-female sponsored college athletes. This historic announcement was marked by a powerful photo shoot and Signing Day event, graced by female icons from the world of sports. Following this momentous occasion, we extended our collaboration with adidas to conceptualize and produce high-profile events. These events, along with corresponding creative assets, further emphasized adidas' dedication to making sports equal for all. Additionally, a weekend-long event was organized to expand their partnership with Athlete Ally, focusing on driving education, policy reform, and organizing student-athletes to promote equity on campus and in the realm of sports.
CREATIVE DIRECTOR BETH ZIMMERMAN
ART DIRECTOR DALLAS CARNAHAN & CARINNE URRUTIA
COPYWRITER AARON KEENE
PHOTOGRAPHER ATIBA JEFFERSON
VIDEOGRAPHER GABRIELL DAVIS
STYLIST CHARLIE BRIANNA
HMU AUTUMN MOULTRIE
PRODUCTION JENNY VOLODARSKY & TAMERA DIEK
AGENCY HAPPYLUCKY
POWER IN COLOR
PHOTOSHOOT
We conceived, produced, and directed a photo shoot that platformed the 15 female student-athletes as the historical figures they are, alongside basketball icon Candace Parker, who will be guiding NIL athletes through her new mentorship program in this emerging era with the NCAA.
The concept behind the shoot was “Power in Color”. By choosing colors associated with each athlete’s university and bathing the NIL athletes in the right dramatic light, we conveyed their powerful stories and triumphs in a way that wasn’t simply observed, but actually felt.
